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        戴德梁行Mall和物業管理咨詢服務內容

        日期:2019-05-16  類別:經營制度  編輯:物業經理人  【下載本文Word版

          Mall和物業管理咨詢服務內容劃分

          Shopping mall and Property Management Consulting Service

          Contents Outline

          方法:我們會就以下4方面與當地管理團隊協作收集市場資訊、 策劃所須的開業前與咨詢服務,并擬出所須工作計劃、進度報告或講解:

          Methodology: We will work with the local management team to collect the market information, plan the necessary preopening and consulting services in 4 parts and produce necessary work plan, progress reports or presentation:

          Part1-業態規劃Trade mix planning/店鋪劃分Shop lots sizing

          1.1調查市場現狀/進行市場分析 Survey marketing condition and conduct market analysis after receiving owner's researched information and documents. Review survey information of market research company and provide additional inputs on information to be collected by research company

          1.2市場優劣勢/市場戰略分析 Strength & weakness, and market strategy analysis

          1.3競爭對手分析 Competitors analysis

          1.4商場定位Mall positioning

          1.5商場總面積建意Proposed Mall GFA

          1.6業態規劃Trade mix planning

          1.7租戶選配Tenant profiling

          1.8店鋪劃分Shop lots sizing

          為了達致最高和最好的概念,需要全面的研究調查:

          1.市場類層資料 主要住宅密集區(來自:www.wb51.com.cn),辦公室/酒店職員的數量/類型,旅客與暫時寄住的訪客,外地訪客的數量,住宅/外勞密集區和其它尚未開發的零售與服務類層

          2.競爭數據

          當前市面上所供應的,包括所提供的服務和商場與零售業的建筑特色

          -租戶清空存貨

          -當前零售、飲食、娛樂和休閑中心的表現

          -計劃和擬議中的直接和非直接競爭的擴建和新建筑

          3.當前建筑表現的數字

          -租金,服務費,租用率

          -物業管理和服務的標準

          4.目標場地分析

          -舒適設施包括出口

          -交通方便

          -人潮流通

          -周邊用戶

          -環境問題

          -停車(立即改進是可能的)

          5.業主的行銷團隊/代理(本地及國際)

          -招聘員工的水平

          -行銷陳述/員工專門技術的質量

          -行銷代理所承接的項目

          -利益沖突

          -已執行的市場研究資料可供參考 (如果當前的數據資料不足,超群可能會建議作補充研究)

          目標物業的競爭對比

          -零售

          -辦公室

          -其它支援設備

          SWOT 分析(弱點、優點、機遇、威脅) 加入顧問在中國或亞洲類似項目方面的專門知識,判斷以及經驗

          -物業(零售和辦公室和設施) 物理屬性和業主規定

          -價格戰略(不同的選擇,業主的財務目標)

          -行銷戰略(代理,示范單位,直銷,戰略聯盟)

          -促銷(媒體,雜志社與報館的關系,廣告計劃)

          增值:

          -硬件(建筑和舒適設施)

          -軟件(新服務以吸引顧客,制造不容易采用的競爭優勢)

          定位和租戶刮析和顧客

          建議與實行:

          這報館將成為項目質量的依據-在硬件、軟件方面-以增強項目的競爭能力。將發出設計概述以提供開發的設計意向。

          Part2-平面和空間設計及 設計評審工作內容

          Plan and Space Design & Design Critique Work Details

          1.建筑設施顧問:

          Building & Facilities Consultant

          1.1建筑結構及功能設計

          Building Structural and Functional Design

          1.1.1柱距設置建議

          Suggestions on the Pillar Distance & Setup

          1.1.2層高建議

          Suggestions on the Level Height

          1.1.3樓層單元分隔及編號

          Floor Modular Demarcation and Numbering

          1.1.4門窗高度、寬度建議

          Suggestions on the Renovation Material Selection

          1.3廣告牌預留位置的建議

          Suggestions on the Marking out of Ads Post Location

          1.4人流、車流的外部導向

          Human and Vehicular Traffic External Direction

          1.5物業用房的設置

          Property Room Setup

          1.6員工通道設置

          Staff Access Setup

          1.7員工食堂的設置建議,是否設置,如設置,位置及大小的建議

          Suggestions on the Setup of Staff Can teen, to Setup or not, if so, suggestions on the location and size.

          1.8員工區設置的建議,具備哪些功能,位置和大小的建議

          Suggestions on the Setup of Staff Area, to incorporate what functions, suggestions on the location and size.

          1.9公共區域裝飾裝修的建議,要便于日后使用中的維修和清潔

          Suggestions on the Decoration and Renovation of Common Area, such that there is ease of operational maintenance and cleaning when property becomes operational

          1.10衛生間的設置建議,數量、位置、大小的建議

          Suggestions on the Setup of Washrooms, suggestions on the numbers, location and size

          1.11商場卸貨區以及倉庫的設置的建議(來自:www.wb51.com.cn),位置、大小以及交通的組織等的建議

          Suggestions on the on the Setup of Loading/Unloading Area and Warehouse, Suggestions on the Location, Size and Traffic Coordination

          1.12車庫、出入口的設置建議,包括位置、項目內部的車流、人流的交通組織等

          Suggestions on the Setup of Garage, ingress/egress, including Location, Coordination of Project Internal Human and Vehicular Traffic

          1.13指示牌的設置

          Setup of Signboards

          1.14垃圾房的設置

          Setup of Garbage Room

          1.15機房、管道井的設置建議

          Suggestions on the Setup of Plant Room & Pipework Access Duct

          1.16緊急疏散通道的設置建議

          Suggestions on the Setup of Emergency Exits

          1.17實際過程中提出的其他問題

          Other questions raised during actual process

          2.工程其他方面的設置建議

          Suggestions on the Setup of Other Engineering Aspects

          2.1商場照明設置以及布線建議,考慮各個位置的照明所需要的照度、需要的電量、布線方式是否利于日后維修、保養等;

          Suggestions on the Lighting and Cabling Setup, taking into consideration of the requirements on illumination, electricity, method of cabling of each location as to whether there will be ease of maintenance in the days to come

          2.2空調系統的建議:綜合考慮項目出售主力百貨店等的空調系統的設置,以及高層部分預留空調室外機位及空調走線的考慮

          Suggestions on the air-conditioning system: Overall consideration on the setup of air-conditioning system of the flagship shop, and the space to be marked out on the higher levels for the outdoor units of the air-conditioning system and the cabling considerations

          2.3背景

          音樂系統的設置建議,考慮緊急情況的廣播問題

          Suggestions on the setup of background music system, with consideration on PA system in times of emergency

          2.4綜合布線部分的建議,包括需要增設的綜合布線機房的設置建議

          Suggestions on the overall cabling, including suggestions on the additional requirements for an integrated cabling plant room.

          2.5智能化管理系統,包括監視系統、安防報警系統、可視對講系統、網絡系統、聯網收銀系統、停車場管理系統等的設置建議

          Suggestions on the Setup of Intelligent Management Systems, including monitoring system, security alarm system, AV intercom, Internet/Intranet, On-line Payment System, Car Park Management System, etc.

          2.6消防系統的設置建議

          Suggestions on the Setup of Fire Control System

          2.7煤氣報警系統的設置建議

          Suggestions on the Setup of Gas Alarm System

          2.8空調系統的設置建議

          Suggestions on the Setup of Air-Conditioning System

          2.9信號放大器的設置建議

          Suggestions on the Setup of Amplifiers (Signal Amplifiers?)

          2.10給、排水系統的設置建議

          Suggestions on the Water Supply & Drainage System

          2.11中水系統的設置建議

          Suggestions on the Setup of

          2.12熱力供應系統的設置建議

          Suggestions on the Setup of Heating System

          2.13電梯、貨梯、扶梯以及消防電梯的設置建議

          Suggestions on the Setup of Passenger Lift, Cargo Lift, Escalator and Fire Lift

          2.14程控交換機系統的設置建議

          Suggestions on the Setup of Remote Exchange System

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